We've built an impressive track record on fifty National, pan-European and Global projects. From start-ups to blue chips, from rapid two-week projects to nine month programmes, each project has been remarkable in it's own way. These pages give a taster of the variety of work that we've done across Finance, Telecoms, Travel and Public Sector.
Want to know more? Find out why our clients keep coming back for more.
"Delighted with the work that you did" (London Borough of Newham)
Newham is one of the host boroughs for the 2012 London Olympics. Like other London boroughs, Newham provides a very large and diverse range of council services from the obvious, such as anti-social behaviour orders and planning permission, to the obscure, such as undertaking and zoo keeping. Unlike most other London boroughs, 40% of residents are under 25 years old and over 100 languages are spoken locally.
In 2004 Newham decided to redesign and replace their many existing websites and intranets in order to better meet the needs of their residents, businesses, pressure groups, journalists, visitors, staff and councillors. Profit by Design began Contextual Research by conducting depth interviews and running workshops with stakeholders, conducting expert reviews of the 10+ existing websites and intranets, organising field trips to three other London boroughs, and learning about the 20+ national projects run by the Office of the Deputy Prime Minister that mandated rules for all government websites.
The design challenges for the website and the intranet could not have been more different. From a funding perspective, however, it was critical that both achieve an 'excellent rating' from SocITM.
Residents and citizens needed to be able to quickly find the services they sought without any understanding of how the council organised itself or the language it used. Citizens also needed to be encouraged to understand the reward in active participation in the democratic process.
The council's staff, on the other hand, needed to be supported by the intranet through the ongoing reorganisation from the existing departments dating back 30 years to a new structure that arranged the delivery of services around the publics priorities for the first time.
Having developed a deep understanding of the problems we needed to solve, our Interaction Design allowed the new website and intranet to re-use the same core information architecture and wireframe templates, with content and functionality being tailored based on how it was accessed. Both sites were designed and built to be extremely flexible and minimize the cost of re-design over the years to come, when they would be repeatedly restructured based on changing public priorities and newly elected Mayors.