We've built an impressive track record on fifty National, pan-European and Global projects. From start-ups to blue chips, from rapid two-week projects to nine month programmes, each project has been remarkable in it's own way. These pages give a taster of the variety of work that we've done across Finance, Telecoms, Travel and Public Sector.
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"You really, really deliver! Clearly very experienced and solid" (Adidas Product Catalogue)
Adidas and Profit by Design have a long and successful relationship, working closely together on many large projects. When we first worked together, each country across Europe had its own online product catalogue, each tailored to it's own range of footwear and apparel, and limited by it's host countries budget. None of these catalogues were transactional.
Profit by Design was tasked with redesigning the Adidas product catalogue so it could be built centrally, and tailored to meet the needs of customers in 24 different countries, across 16 different languages and thousands of different product collections.
We used Contextual Research and Conceptual Design to ensure that the new catalogue reflected the way that Adidas customers' shopped, organising products into intuitive groups and associations with internationally recognised athletes and sports.
Our redesign leveraged the growth of broadband access, tapped into consumers obsessions with mobile phones, and showcased the latest technologies and styles that made up Adidas products.
Throughout our Interaction Design we worked closely with Adidas and Human Factors International to test and learn from prototypes in America, Germany, Hong Kong and the UK - and ensure a successful launch. The new Product Catalogue exceeded expectations across Europe, providing significant return on investment to Adidas, and Profit by Design was asked to lead the redesign of all Adidas sites across the globe. The pressure was on and timeframes were tight. We worked with Adidas to strengthen brand and product perception by reflecting the separation of their three existing brands - Heritage, Performance and Style - and to more effectively communicate the authenticity, innovation, commitment and honesty that bound these three Adidas brands together.
We used our extensive experience in designing for multiple markets to identify the most effective balance between Internationalisation, Standardisation and Localisation. This gave each country the design they needed while massively reducing the level of effort, and demands on local budget, required.
After the success of the global redesign, Adidas asked Profit by Design on to work together again on the Adidas Innovation Zone.